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Our Story

+ Values +  

At CLOTH, we believe that simple is beautiful and a memorable childhood experience is built from moments of discovery - clothing and toys are a part of that journey.  Founded in 2016, we strive to source only from independent designers and brands from across the globe who share our small and ethical production core values. Passionate about holistic living, CLOTH seeks to provide unique, handmade and sustainable clothing and design whenever possible.  Featuring a range of effortless silhouettes, from vintage t-shirts to collared dresses, flowing skirts to track pants, bonnets to cardigans, this is a collection of special pieces infused with innocence.  

Sustainability and personal relationships is very important to us, from our packaging materials, shipment labels and reusable organic cotton muslin bags, personal note and organic lavender we include with every order.  

+ Background +

Formally trained as a Public Relations and Fashion Director at some well-known women's wear labels in NYC, Founder, Justine Hoagland, began dreaming up her online children's shop when her kids were babies.  After leaving the corporate world for a few years to study yoga, meditation and nutrition (and have children), she knew that she was ready to tap back into her love of fashion. This is how Cloth was born. The key values of sustainability and slow living play a major influence on what brand lands in the online shop.  It takes much research and intimate conversations with each label. This shop was born with the simple desire to embrace the brands you know and love, and to discover unfound designers.  

She oversees every aspect in her small office, from buying, trade shows to customer service, to packaging and shipping, to marketing.   It's a labor of love and passion.  


+ Our name + 

‘CLOTH’ came about from Justine's love of fabric; everything from the texture, to the way a garment is constructed- organic cotton gauze, linen, embroidery, seams, pleating, buttons, overall fit and color.  Favorite colors that you will continuously see season after season beyond the trends are grey, blush pink, black, ivory, navy, mustard and punches of color where needed like yves klein blue or canary yellow.  Liberty of London prints are a staple, as well as gingham and plaids.  It's an never ending love affair.  

Say hello anytime at hello@clothshoppe.com